![]() Here I’m using the Nevis font in a black rectangle. Use a contrasting sans-serif font to lay up the ‘Denim Co’ portion of the brand name. Use guides to align the loop to the rest of the logo to help it blend in and balance the design. Keep in mind how the line would be formed with a pen nib and try and represent the difference in line thickness. ![]() ![]() Lots of careful tweaking of points is required to perfect the shape and eliminate unwanted kinks. Use the Direct Selection tool to delete out the whole tail from the letter K, then use the Pen tool to continue the paths from the open points into a looping shape that underlines the text. The current font seems a little too upright compared to other old school script logos, so go to Object > Transform > Shear and add 10° to the Horizontal axis. The difference between the customised and the original is only subtle, but it helps create a unique design that fits the style we’re aiming for. So why not customise it? Convert the font to outlines in order to manipulate its shape, then use the Pen tool to add in an extra point on the flat edges and adjust the bezier curves. I’ve selected the Lavanderia font, but I’m not too keen on the flat edges. Browse over your collection of fonts and compare the different styles to find one that matches the 30’s, 40’s & 50’s eras of advertising and branding. ![]() They often used a mix of hand crafted scripts and bold sans-serif lettering. The logo uses some of the classic design tricks from the 30’s, 40’s & 50’s to capture that old school look and is finished off with some distressed textures to represent the low-fi print techniques used by our ancestors.Ĭlassic logos were all about the typography. The vintage logo we’ll be creating is based on a fictional jeans company Black Denim Co. ![]()
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